Multiple
Logo & Branding
Background
Multiple is a cutting-edge, open-centric threat test platform designed to test any stack, any service, and capture any metrics within 10 minutes.
The goal of this project was to create a distinctive and memorable brand identity that encapsulates the innovative and futuristic essence of the platform.
My Role
Branding, UX, UI
Initial Sketches
I began the design process with a series of hand-drawn sketches, exploring various concepts and iterations for the logo. The objective was to convey a sense of technology, precision, and versatility.
Digitized Sketches
The selected sketches were then digitized and refined. This phase involved experimenting with different shapes, lines, and proportions to achieve a balanced and cohesive design.
Final Logo
The final logo design features a bold and dynamic ‘X’ symbol, creatively constructed from multiple ‘M’ shapes, representing the company name ‘multiple’ and its core function – multiple threat tests and metrics capture. The logo was designed to be impactful across various mediums and sizes, ensuring clarity and recognizability in all applications.
Brand Guidelines
The brand guidelines create a cohesive and modern visual identity, outlining consistent logo usage, typography, color palette, and interface elements. These guidelines ensure a unified look across platforms, providing a balanced and approachable aesthetic for both desktop and mobile applications. The branding toolkit showcases attention to detail, supporting Multiple in delivering a seamless visual experience across all touchpoints.
Website & Web App
The homepage was designed to showcase the benefits of using Multiple, with custom animations illustrating each key feature.
The goal of the web app was to present complex data in a highly functional, futuristic, and elegantly crafted interface.