Hey, I'm Ali.
To be brief, I taught myself how to code as a kid and learned the Creative Suite to make things look pretty. I'm currently working as a Digital Art Director at The Integer Group in Lakewood, CO, where I get to fuse my passions for creating, designing, and executing. I've worked on brands such as Miller Lite, Coors Light, Starbucks Coffee, Pokémon, Smashburger, and Exempla. Interested in learning more? Let's connect.
American Family Insurance needed to reinvent their app. We let our imaginations run wild. Shortly after that, I started the user experience process and then on to the design. Since they have customers who have anywhere from just one to several households, I felt as if a card-based layout helped navigate and visualize customers' belongings. A dock was necessary to jump to the customer's overview, accumulated awards, notifications, agent communication panel, and most importantly an easy way to inventory items.
Pints & Plates
Pints and Plates was an aging resource owned by MillerCoors. It would serve up random beer and food pairings upon page load. We figured the potential was much greater. What we did was break out the content into several ways: a user can find a recipe based on a type of beer, a beer based on a recipe, or a recipe and beer based on an ingredient. The user can also share and bookmark the recipes for later use.
Beer Compass is a MillerCoors initiative to help shoppers select a beer based on taste, food pairing, or occasion. The user goes through a series of questions within a decision tree and is eventually given a beer recommendation based on the answers. Powered by Xbox Kinect, Beer Compass will be in liquor stores across the country allowing shoppers to pick through a variety of beer options using hand gestures.
Get Grillin' with Guy
Guy Fieri needs no introduction. Although, after announcing his partnership with Miller Lite, we knew we had to put together a hub for beer and cooking with it. Guy created some new recipes exclusive to Miller Lite and we supplied the beer. We filmed a bunch of video demos and cooking tips to aggregate online. When shoppers visited grocery stores looking for Miller Lite, they were directed to the site to learn some new recipes compliments of Guy.
Miller Fortune Blackout
Miller Fortune is a fairly young brand, so we wanted to capture that vision with the Blackout app. A group of friends would be running the app on a night out and would have a documented history of their night, along with the pictures and videos taken throughout the night. The Blackout app would prompt the users with suggestions, challenges, and new bars to check out when out on the town.
Recent Blog Posts
I’m a pretty active tumblr user, but when I log in, I can’t stand looking at the dashboard. I love Michael Jordan as much as the next guy but literally all […]
Get In Touch
You can find me on any of the following social networks or send me an email, and maybe we can grab a cup of coffee.