Coca-Cola

Music Festival Pop Up

Coca-Cola aimed to provide festival-goers with a space to discover Coke Studio artists, cool off with refreshments, and enjoy interactive experiences. We launched pop-ups at festivals across the country, where attendees could take photos solo or with friends and use generative AI to sing along with Coke Studio music. For those unable to attend the festivals, we also created a mobile experience that allowed users to engage with the content remotely.
I designed the user experience (UX) and user interface (UI) for all digital touchpoints, including a tablet, touchscreen TV, and the mobile experience.

The Pop Up

The Tablet Experience

The Tablet Experience

The tablet app was used to check in festival goers who wanted to participate as well as help booth workers track check-ins and stay on track of the flow happening on the TV screen.

The tablet app was used to check in festival goers who wanted to participate as well as help booth workers track check-ins and stay on track of the flow happening on the TV screen.

The TV Experience

The TV Experience

After registering via the tablet, attendees of the festival engage with the touchscreen television. Greeted by a digital music engineer, they snap a picture and, through the wonder of AI, witness their transformation into a melodious maestro.

After registering via the tablet, attendees of the festival engage with the touchscreen television. Greeted by a digital music engineer, they snap a picture and, through the wonder of AI, witness their transformation into a melodious maestro.

The Mobile Experience

The Mobile Experience

For those with FOMO of not being at the festival, a mobile experience ensured that those who weren't able to be at the festival could still partake while at home.

For those with FOMO of not being at the festival, a mobile experience ensured that those who weren't able to be at the festival could still partake while at home.

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Based in Los Angeles, CA

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↑ Back to Top

Based in Los Angeles, CA

Working Globally

Let’s Build Something
Beautiful Together

Send me a Message

↑ Back to Top

Based in Los Angeles, CA

Working Globally

Let’s Build Something
Beautiful Together

Send me a Message